Privacy Policy

Last Updated: November 30, 2024

This Privacy Policy explains how AXIIN ENTERPRISE, trading as HerEterna (“the Site,” “we,” “us,” or “our”) collects, uses, and shares your personal data when you visit, use, or make a purchase on hereterna.com (the “Site”) or otherwise interact with us about our Site and services (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” refers to anyone using the Services, whether as a customer, website visitor, or other individual whose data we process.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or to comply with legal, regulatory, or operational requirements. Updated versions will be posted on this page with a revised “Last Updated” date. Where legally required, we will also notify you of material changes.

Information We Collect

We collect personal data from you in several ways, depending on how you use our Services:

Information You Provide Directly

  • Contact details: name, address, phone number, email.

  • Order details: name, billing/shipping address, payment confirmation, phone, email.

  • Account details: username, password, security information.

  • Customer support: messages or inquiries you send us.

Information Collected Automatically

When you visit or interact with our Site, we may collect certain “Usage Data,” including:

  • Device and browser information,

  • IP address and network details,

  • How you interact with the Site,

  • Cookies and similar tracking technologies.

Information from Third Parties

We may also receive information from:

  • Our service providers (e.g., Shopify, hosting providers).

  • Payment processors (e.g., to confirm and process transactions).

  • Advertising and analytics partners.

How We Use Your Data

We process your personal data for purposes including:

  • Providing products and services: processing payments, fulfilling orders, managing your account, shipping, and returns.

  • Marketing & communications: sending promotional content (via email, SMS, or other channels), showing targeted ads, and keeping you informed about new products.

  • Security & fraud prevention: detecting unauthorized or fraudulent activity and ensuring account security.

  • Customer service & improvements: responding to inquiries, handling complaints, and enhancing our Services.

If you are in the EEA, we rely on legal bases under GDPR, such as our legitimate interests (Art. 6(1)(f)) or your consent (Art. 6(1)(a)) where required.

Cookies

We use cookies and similar technologies to analyze usage, remember preferences, and improve your experience. You may manage or disable cookies in your browser settings, but this may affect certain features.

Sharing Your Data

We may share your data with trusted third parties, such as:

  • Service providers (IT, analytics, customer service, shipping).

  • Payment processors.

  • Marketing and business partners.

  • Affiliates or subsidiaries within our business group.

  • Legal authorities if required by law.

We never sell or rent your sensitive personal data.

Children’s Privacy

Our Services are not intended for children. We do not knowingly collect data from anyone under 16. If you believe we have collected data about a child, please contact us and we will delete it.

Data Security & Retention

We take reasonable security measures to protect your personal data. However, no system is completely secure.
We keep your data only as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access – request a copy of your data.

  • Correction – request updates to inaccurate data.

  • Deletion – request that we delete your data.

  • Restriction – limit how we use your data.

  • Portability – request transfer of your data.

  • Withdraw Consent – revoke previously given consent.

  • Object – challenge how we process your data.

  • Marketing Preferences – opt out of promotional communications at any time.

To exercise these rights, please contact us at info@hereterna.com.

Complaints

If you are unhappy with how we handle your personal data, please contact us first. If we cannot resolve the issue, you may file a complaint with your local data protection authority.

International Data Transfers

If you are located outside the United States, your data may be transferred to and processed in the U.S. or other countries. When transferring data from Europe, we use recognized safeguards such as Standard Contractual Clauses (SCCs).

Contact Us

For any questions about this Privacy Policy or your personal data, you can reach us at:

AXIIN ENTERPRISE (HerEterna)
📍 2436 Main Street, Springfield, IL 62704, United States
📧 Email: info@hereterna.com

We act as the data controller under applicable data protection laws, unless otherwise stated.